Client Background
Formulation Factory is a fast-growing brand in the supplements industry, already performing strongly across Amazon and Shopify. With proven product-market fit and operational maturity, the brand identified TikTok Shop as a high-potential growth channel and wanted to enter early to build long-term leverage before the space became saturated.

Challenge
While Formulation Factory had strong traction on established eCommerce platforms, their TikTok Shop presence was completely new. The challenge was to cold start the channel, generate meaningful sales volume, and achieve organic visibility as quickly as possible. Although the brand originally set a three-month timeline to ramp up TikTok Shop, the goal was clear: drive real demand, not vanity metrics, and prove TikTok Shop could become a scalable revenue stream.

Solution
We launched Formulation Factory’s TikTok Shop with a demand-first strategy focused on creator-led distribution and rapid sales velocity.

Instead of relying on slow organic posting or paid ads alone, we executed a unique product seeding and creator activation strategy using our existing network. This approach was designed to generate immediate purchase intent while flooding the platform with authentic, shoppable UGC.

Key actions included:

• Activating open affiliates and creator seeding at scale

• Onboarding hundreds of UGC creators to publish TikTok Shoppable videos

• Prioritizing speed, volume, and conversion-driven content over polished brand ads

Execution Timeline

• Week 1:
  350 units sold and 350 UGC shoppable videos published. This initial surge increased GMV by 27% and triggered early organic momentum within TikTok Shop.

• Week 2:
  An additional 400 purchases driven through creator content, reinforcing algorithmic trust and accelerating category visibility.

• Week 3:
  The final 250 units were sold to surpass the initial 1,000-unit milestone, alongside onboarding 50 additional TikTok Shop creators and influencers.

What was planned as a three-month ramp-up was achieved in just three weeks.

Results

• 1,000 units sold directly through our activation strategy in under 3 weeks

• 2,480 total units sold by week 4 (1,480 additional units driven organically through creators and ads)

• First-page organic ranking in the brand’s niche in under one month

• Sustained GMV growth and increased platform visibility

• Inbound interest from creators proactively reaching out to join the affiliate program

By driving early sales velocity and creator participation, Formulation Factory transitioned from a cold-start TikTok Shop account to a recognized, in-demand brand within the platform’s ecosystem.

Testimonial
“The speed and execution exceeded our expectations. TikTok Shop went from an experiment to a serious revenue channel almost immediately. The creator demand and organic traction we’re seeing now speaks for itself.”